Empower Agency approached me to support their client Business for Nature with a 30-second motion design campaign.

At the outset, the client had a single key visual — an illustration of a bird with policy themes represented across its wings. The challenge was to expand this into a fully realised motion piece that could communicate the message clearly, while remaining true to the original illustration.

Working collaboratively with Empower, we defined a clear plan and production process, moving from script development into storyboards and then through to final animation. Moodboarding played a key role early on, helping establish tone, pacing, and visual direction before committing to animation.

The animation was carefully designed to build from the existing key visual, extending its world and narrative rather than reinventing it. This approach allowed the campaign to feel cohesive and intentional, despite starting from a single static asset.

The client was extremely pleased with the final result — particularly given the limited source material — and the project demonstrated how motion can add depth, clarity, and impact to even the simplest starting point.