I worked with a new environmentally inspired haircare start-up to create a full brand identity, identity system, and product design from the ground up. The project was highly collaborative, with a strong focus on building a brand that felt credible, considered, and aligned with the sustainability-led positioning of the business.

The process began with discovery, defining the brand’s values, audience, and place within the market. From there, I developed a distinctive and considered logo, before breaking it down into usable brand elements that could scale across packaging, digital touchpoints, and future extensions.

These brand foundations were then translated into the physical product itself, with the logo and identity carefully adapted into the bottle design. To support launch and e-commerce, I created a series of high-quality 3D renders in Cinema 4D, allowing the product to be marketed and sold before physical production was fully underway.

The client, a well-known influencer, brought immediate visibility to the brand, resulting in strong early traction and sales. Seeing the identity move from concept to a tangible, real-world product — and be so well received — was a particularly rewarding outcome of the project.