73 Degrees is a local independent bike shop that has steadily expanded its offering over the years. As the business grew, they needed consistent, high-quality design and content to support that growth — but didn’t have in-house design experience or the internal resources to produce the collateral required.

Over time, I’ve supported 73 Degrees across a wide range of creative needs, including social media content, short-form and long-form video, and ongoing graphic design support. The focus has always been on creating work that feels authentic to the shop, the cycling community, and the customers they serve, rather than overly polished or corporate.

As the relationship developed, my role expanded into full production coordination. This includes filming content on location, directing and capturing footage, and editing it into finished pieces ready for use across social platforms and marketing channels. Working this way allows the brand to maintain a consistent visual identity while reacting quickly to new products, events, and ideas.

Below is a selection of work created as part of this ongoing collaboration.