Website launch video (case study)
Overview
The client approached me with three clear objectives.
First, to clearly explain the new website by demonstrating its features and showing how employees could use it confidently day to day. Second, to generate excitement and engagement internally, helping teams feel invested in the platform. And finally, to support the official launch of the new website with a polished, purposeful piece of motion.
Scope
Motion Design
Old website
Their old website felt dated, it was hard to use, wasnt to clear or exciting, the design and branding was outdated.
New website
The website was supplied as a detailed Figma file, and during the discovery phase I worked closely with the development team, who walked me through the features they were most excited to showcase. These included a new full-screen homepage with modular widgets and article links, scroll-based sector highlights, and a significantly improved search tool with industry-specific filtering. A key focus was the new level of customisation available across articles and topics — particularly the ability to filter content by sector — which represented a major step forward from the previous platform.
Moodboard
Following discovery, I developed the overall vision for the project, defining the visual style, texture, lighting, and narrative structure. This stage was about reflecting back what I’d heard and understood, while proposing how motion could best support clarity, usability, and engagement. I also shared relevant motion references to help align expectations early.
Storyboard
From there, I built out the storyboard, refining the flow and hierarchy of information. Rather than relying purely on sketched frames, I introduced early 3D elements and more developed layouts. Because 3D work is time-intensive and later changes can be costly, working closer to final-style frames allowed the client to visualise the outcome more clearly and make confident decisions early in the process.
Test frames
I then produced a series of motion test frames across both 3D and 2D elements, which formed the foundation of the final piece. Once assembled, the first cut of the video was shared with the client. Their feedback focused on refining clarity and removing moments that felt unnecessary, and these adjustments helped sharpen the final narrative and pacing.
Final Video
AGM Opening Video (case study)
Overview
This was my second project with Burges Salmon, and they were looking to do something special for their fifth Annual General Meeting. Each year, the event had featured an evolving visual identity centred around a rocket motif, but motion had never been part of the experience. For this edition, they wanted to elevate the identity and create genuine buzz and anticipation in the room.
Initially, the brief was to bring the existing rocket to life through animation. After reviewing previous years’ identities and exploring early motion ideas together, the scope evolved. Rather than animating the existing asset, it became clear that this moment called for something bolder — a completely new rocket that visually represented a step change for the event itself.
I designed and built a new 3D rocket from the ground up, using motion, lighting and scale to give it a stronger presence and a sense of progression from previous years. The animation was crafted to feel celebratory and impactful, signalling this AGM as a level-up rather than just another iteration.
Sound design played a key role in the experience. By layering punchy sound effects and sub-bass drops, the animation was designed to fully utilise the Bristol Beacon’s powerful sound system, helping the entire room feel the launch moment, not just see it. The aim was simple: to create energy, excitement, and a shared sense of occasion as the event began.
Below is the final video.
Final Video filmed on the test day
Scope
Motion Design
Logo Reveal and Festive version
Overview
The next project focused on creating a versatile pack of logo animations that Burges Salmon could use across a wide range of media. Rather than a single hero animation, the brief was to build a flexible motion toolkit adaptable across presentations, video content, internal communications, and live environments while remaining consistent with the brand’s established visual language.
Each animation was designed to be modular and easy to deploy, giving the internal team options depending on context, tone, and duration. Subtle motion, timing, and pacing were carefully considered to ensure the animations felt confident and refined, enhancing the brand rather than overpowering the content they accompanied.
The result was a practical yet polished set of assets that could be reused and repurposed over time, helping Burges Salmon maintain a consistent motion presence across multiple touchpoints.
Final Video and Festive version
Scope
Motion Design
