Working with Havas Red, I produced a range of adverts and explainer-style content for Citrix. The work focused on 2D animation videos created for marketing channels and LinkedIn, turning what could have been very dry subject matter into engaging and accessible content.

I was involved throughout the full production process, from early script development and storyboarding through to final animation delivery. With tight turnaround times, I coordinated and worked alongside other animators to keep the project moving efficiently while maintaining a high level of craft. Once animation was complete, I collaborated with a sound studio to finalise sound design, audio sync, and overall polish.

Creatively, I started by representing each line of the script in a clear, literal way to ensure the message landed. From there, I layered in more playful motion design and abstract elements to elevate the visuals and keep the content feeling modern and dynamic, without losing clarity or brand focus.

My time at Havas Red was a great experience, working directly with the Global Head of Creative and contributing to high-profile work for a global tech brand under real production pressure.