I supported the HMD team during the launch of HMD Global, following their departure from Nokia. The brief focused on helping establish HMD as a standalone brand while introducing an entirely new range of devices to market.

Working with a mix of existing brand imagery and newly developed assets, I produced a wide range of launch advertising and supporting collateral. This included multiple advert formats and motion-led executions designed to support the rollout across different channels and touchpoints.

The work leaned primarily on Photoshop and Illustrator for layout, compositing, and brand consistency, with selective use of Cinema 4D to introduce depth and motion where it added impact. Below is a small selection of the adverts, collateral, and motion treatments created as part of the launch.