I created a bespoke motion pack for the Women’s Rugby World Cup podcast, designed to bring consistency, energy, and recognisability across video episodes and social cutdowns.

The brief was to develop a flexible set of motion assets that could be reused across episodes while still feeling bold and broadcast-ready. This included animated openers, lower thirds, transitions, and graphic moments that supported the conversation without distracting from it.

The motion style was built to reflect the pace, strength, and personality of the sport, while remaining clear and functional for long-form podcast content and short-form clips. Everything was designed as a modular system, allowing the team to easily adapt the assets across platforms and formats as the series evolved.

Below is an example of the motion pack in use within the podcast.

👉 https://www.youtube.com/watch?v=ECHaVlVxsNM